The close relationship between HIV and gym culture has an additional medical explanation in the Devilman Go Nagai and Dynamic Kikaku shirt so you should to go to store and get this fact that HIV-infected men have frequently resorted to steroids in order to treat or prevent the body-wasting syndrome of AIDS. The discovery of steroids changed the traditional cultural standards of masculinity: their consumption allowed for the enlargement of the body in ways previously inconceivable. It is evident, then, to what extent the equation of muscles and health have marked gay men’s subjectivity since the 1980s. In the wake of the proliferation of hyper-masculine body images in the media from the 1980s, bodybuilding became widespread: the pervasive display of muscular bodies as both a symbol and imperative of health, along with the increasingly fast pace of capitalistic societies, led large constituencies of men to pursue a hardly attainable “healthy” look, often by resorting to steroids. Equating the muscular body with the healthy body is, therefore, extremely problematic. The paradox of steroids being employed to achieve healthy goals invalidates traditional ideas and discourses surrounding health. The hyper-masculine body has progressively come to identify the normative healthy body; health, in turn, appears to have lost its medical connotation and to have become a subjective aesthetic experience.
Devilman Go Nagai and Dynamic Kikaku shirt, hoodie, tank top, sweater and long sleeve t-shirt
The “Play Smart” 2010 campaign by Visual AIDS, shot by fashion photographer Aaron Cobbett, consists of trading cards packaged with condoms picturing half-naked men in sport clothes; the Devilman Go Nagai and Dynamic Kikaku shirt so you should to go to store and get this ad reads “Get your Game On. Know Your Stats – Get Tested for HIV.” There is an obvious double entendre of the words “status” (HIV + or -) and “stats” (body measurements) in light of the muscularity of the men portrayed, who are well aware of their stats and, we are expected to assume, their serostatus. A glimpse suffices to recognize these images as highly erotic and ambiguous in terms of their encrypted social message. The man on the left, with very short shorts and a tank-top pulled behind the neck to show off the toned torso, is holding two tennis balls next to his crotch; the one in the middle holds a basketball with one hand and strokes himself from the inside of his trunks with the other while inviting us, through eyes and posture, to join him in the act; the man on the right is in his jock-strap down on one knee and staring at us while holding a soccer ball.